Headquartered in City of Industry, CA., Jada Toys is a leading manufacturer of authentically licensed and highly stylized toys, games, and collectibles. Jada works closely with major entertainment and vehicle brands to produce the innovative, patented items that our fans have come to expect.
Founded in 1999 by husband and wife team, Jack and May Li, Jada Toys’ innovative products have lead to explosive growth over the past 10 years. The privately held company has recorded a 350 percent revenue increase since 2003 and currently boasts distribution at major US retailers including Wal-Mart, Target, and Toys’ R Us. Abroad, Jada has expanded sales globally to include Europe, Russia, South Africa, Asia Pacific, and Latin America markets.
Reflecting the hottest trends in both automotive and entertainment culture, Jada has revolutionized the die-cast collectible category by offering an extreme level of detail and styling which appealed to a whole new generation of enthusiasts with hit brands such as DUB City, BigTime Muscle, and Import Racer.
Expanding into entertainment licensing in 2008, Jada became Guitar Hero’s first licensee to produce an electronic item: Guitar Hero Air Guitar Rocker, which was dubbed “The best gadget at CES 2008” by Yahoo. Following that up, Jada was awarded a license with Marvel Entertainment to manufacture vehicles utilizing a brand new patented technology called Touch Tech. The line of action vehicles will highlight the famous heroes of The Marvel Universe and the new Marvel Super Hero Squad animated series which debuts on Cartoon Network in September 2009.
Jada is poised to keep the success going well into the future. In the Fall of 2009, the all-new Battle Machines toy line consisting of radio control, laser tag vehicles will hit store shelves with a national TV ad campaign. In 2010, Jada’s hot new NASCAR licensed line of vehicles will make their much anticipated debut and are sure to be the next smash hit in the vehicle category.
Jada Toys, Inc. has become a powerhouse in the toy manufacturing industry, combining hot new licenses with innovative, cutting edge technology. At Jada, we strive to bring our customers the fun, high quality products we have been delivering over the past decade.